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Market trend analysis of household products

2024-01-04 14:20

The sales category of household products covers a wide range, including indoor and outdoor household products, kitchen supplies, interior decorations and home textile products. From 2012 to 2019, the global furniture and household products market showed a slow climbing trend. In 2020 As the epidemic affected the import, export and consumption capabilities of various countries, global market data declined, but then resumed growth in 2021, and this number is expected to exceed US$1.6 trillion in 2025.

household store

In the entire furniture and household products category, different categories show different growth trends. Among them, living room furniture and bedroom furniture products are always at the forefront in terms of total market volume and growth trends. Taking the U.S. market as an example, miscellaneous wood furniture, wooden frame upholstered chairs and wooden armchairs are popular imported furniture categories. In 2021, the import value of wooden frame upholstered chairs will grow by 46%. At the same time, the British, Japanese and French markets also prefer wooden bedroom furniture.

wood furniture

Due to the impact of the epidemic in 2020, e-commerce sales channels have exploded. Among them, online sales revenue of household products still accounts for 12.19% of total e-commerce sales revenue. It is expected that online revenue will increase to 61 billion by 2025 Dollar.
In the post-epidemic era, due to changes in consumer life needs and the impact of the epidemic on the economic environment, the unemployment rate has increased and the proportion of freelancers has increased. The division of space functions has become the primary factor that consumers consider when purchasing home furnishings. Products like chairs, storage products, indoor plants, and smart lighting are more worthy of sellers’ attention.

storage supplies

The long-term isolation caused by the epidemic has made consumers want to get closer to nature and enjoy outdoor rest. They hope to create more comfortable spaces and connect work, cooking and relaxation with the outdoor environment. This is due to people’s keenness to take care of their own With the increasing demand for yards and camping, it is expected that the global outdoor home market will grow at a compound annual growth rate of 4.9% from 2023 to 2026.

outdoor homewares

In recent years, consumers’ choice of appearance when purchasing home furnishings has been quietly changing. Luxurious home furnishings made of metal and expensive materials are no longer the only category that is favored. Small and beautiful ornaments, environmental decorations, etc. Friendly home production raw materials have become a new trend, such as home green plants is a good example. So for sellers, improving the design sense of the product and developing and producing private model products are also one of the important conditions for gaining an advantage in the market competition.


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